According to CNN, office vacancy rates hit a record high at the beginning of 2024, reaching 19.6%. If your Orlando, FL commercial properties are vacant, you'll lose thousands in potential earnings every month. Before that happens, use these commercial property marketing strategies to reach potential tenants.
These commercial real estate tips can help you engage and attract potential tenants to improve your occupancy rate. Maximize your profitability with effective marketing for property managers!
Commercial Real Estate Tips
Before applying these real estate marketing trends, research Orlando's commercial real estate market. Determine what amenities and special features other properties offer. Updating your property can help you appeal to a wider audience.
Effective commercial real estate tips include:
- Implementing smart technology
- Enhancing the curb appeal
- Upgrading mechanical and electrical systems
- Applying sustainable practices
- Offering open floor plans
- Improving security
- Optimizing parking and accessibility
- Renovating interior spaces
Following market trends can help you improve your rental rates. Complete a rental analysis to set competitive yet appealing rates. Otherwise, potential tenants will continue their search.
If you need help, consult an Orlando property management company. They'll ensure you remain competitive while maximizing your earning potential.
Reach Target Audience
Before marketing your listings, research your target audience. Define your audience based on:
- Interests
- Pain points
- Industry/business type
- Age
- Gender
- Income
- Online behaviors
Segmenting your target audience will allow you to create personalized campaigns. Personalization will help you connect with potential tenants. You can appeal to their needs to generate more applications.
Optimize your online property listings to reach a target audience. Your listing should include:
- High-quality photos
- Video or virtual tours
- A compelling headline
- A detailed property description
- Your contact information
- The rental rate
- A compelling call to action
Track Real Estate Marketing Trends
Follow the latest real estate marketing trends to avoid falling behind competing property owners. Effective strategies include:
- Content marketing
- Search engine optimization
- Paid advertising
- Email marketing
- Social media marketing
Effective real estate content marketing trends including virtual and video tours. Potential renters can explore the property without visiting in person. This can help you recognize leads with real interest.
Request Orlando Property Management
Partner with an Orlando property management company to ensure your success. Their commercial real estate tips can help you stand out in a saturated market.
A full-service company can help you offer better tenant experiences. You may have an easier time generating lease renewals. Retaining renters can boost your occupancy rate and earning potential.
A property management company's services may include:
- Property marketing
- Tenant screening
- Maintenance and inspections
- Rent collection
- Evictions
Relying on their services can help you operate efficiently and effectively. You can save time and money while improving your ROI.
Apply Our Commercial Property Marketing Strategies
You don't have to use these commercial property marketing strategies alone. Instead, partner with an Orlando property management company. Our team at PMI Property Alliance uses state-of-the-art technology that allows owners to track each property's performance in real-time.
We're dedicated to providing excellent customer service by maximizing owner profitability and preserving real estate investments. Trust our experienced team and prompt, professional services. Contact us now for a free rental analysis.
